12 for 12 is an original docuseries that explores cool brands in Chicago and what makes them unique, successful and compelling.
The show is a fun, 12-minute look inside the extrinsic and intrinsic qualities that make successful brands and better consumer products. It’s hosted by Adam Voss directed by Chuck Przybyl, and produced by Most Visual and Echelon Design, Inc.
“Although you’ve probably never heard of Chicago-based 16” on Center, chances are you’ve stumbled upon (or more likely, out of) one of their growing number of bars, restaurants and music venues (see the list here). And while their name is derived from the construction term meaning the center mark that creates the strongest build, their ‘brand’ is the gestalt of each unique location they launch, or more importantly, the resulting community it nurtures and supports. From Evanston to Hyde Park, Ukrainian Village to Logan Square, and Pilsen to the Loop—just to name a few footprints—16” on Center’s venues draw Chicagoans out of their homes, enabling them to unplug, engage and be part of their neighborhoods.”
- 12 For 12